The Founders

Meet the
Salty
Humans.

Rex Wescombe & Masha Bart, Co-Founders, Drink SALTD

Two people who believed hydration products deserved a better home. A place built to educate, compare and help people find the right formula for their lifestyle.

Rex Wescombe, Co-Founder of Drink SALTD

Rex Wescombe

Co-Founder
Masha Bart, Co-Founder of Drink SALTD

Masha Bart

Co-Founder
Meet the team

Meet the founders behind Drink SALTD

Drink SALTD was founded by Masha Bart and Rex Wescombe, two people who believed hydration deserved a smarter, more honest home.

Co-Founder

Masha Bart

Masha Bart is the co-founder of Drink SALTD, the Australian specialist electrolyte platform she helped build from the ground up. Masha leads on brand, storytelling, and the customer experience, making sure every visitor lands on a destination that feels considered rather than another supplement store.

Before Drink SALTD, Masha spent years in brand and content, and brought that lens to a category that desperately needed better explanations. Today she splits her time between writing the SALTD journal, curating the brand lineup, and listening hard to the questions Australians have about everyday hydration.

Co-Founder

Rex Wescombe

Rex Wescombe is the co-founder of Drink SALTD, the Australian specialist electrolyte platform. Rex leads on product, technology, and the buying decisions that decide which brands earn a place on the shelf and which do not.

Rex spent two decades in digital strategy and ecommerce before building Drink SALTD. He brought that operator background to a category that needed real comparison tools and real transparency, not just clever marketing.

01 The Problem

"Hydration became overcomplicated."

Walk into any sports nutrition store or scroll any health website and you will find dozens of electrolyte products. Most look the same. Most claim the same things. Most are impossible to compare without a chemistry degree.

We spent months trying to figure out what we actually needed. High sodium or low? Sachets or tubs? With magnesium or without? Every brand had a different story, different numbers, different marketing. None of it made it easy to just make a good decision.

02 The Realisation

"Most people do not understand electrolytes, sodium balance, or proactive hydration."

And that is not their fault. The information is scattered, contradictory and often designed to sell one brand over another rather than actually educate. Sodium is the most important electrolyte for most people, but almost no product clearly explains why, how much, or when.

We realised the problem was not the products themselves. The products existed. The problem was the absence of a trusted, neutral place to understand them, compare them and choose the right one based on your actual lifestyle.

The right electrolyte for an endurance athlete is completely different to the right one for a parent who just wants to feel better at 3pm.

03 Why We Built It

"One place to discover, compare, and trust hydration products."

Drink SALTD was not built to be another brand. It was built to be a destination. A place where every product on the shelf has been evaluated, every formula reviewed, and every claim checked. We do not stock everything. We stock what we believe in.

We built the hydration quiz because we know that the right product depends on you, not on whoever has the biggest marketing budget. We built the compare tool because side-by-side transparency changes how people shop. We built the journal because education should come before the sale.

Australia deserves a specialist electrolyte platform. Not a supplement megastore with a hydration section. A destination built specifically for people who take hydration seriously.

04 Our Philosophy

How we think about everything we do.

01
Everyday Hydration

Hydration is not just for race day. We build for the person who wants to feel better every day.

02
Transparency

Every product shows its sodium, potassium and magnesium values clearly. No hiding behind proprietary blends.

03
Curated Only

We stock what we believe in. If a product does not meet our standard, it is not on the shelf regardless of the marketing.

04
No Gimmicks

No proprietary blends, no mystery ingredients, no claims that cannot be backed by the label. Zero sugar across the range.

05
Education First

The quiz, the comparison tool, the journal , all built before the sale. Understanding should come first.

05 The Future

"Growing the platform. Not just the product range."

The store is the starting point, not the end goal. We are building a platform that makes every aspect of choosing hydration products easier, smarter and more transparent.

→ Expanding the brand portfolio with specialist products from around the world
→ Deeper comparison tools with side-by-side formula analysis
→ A growing library of hydration education content and guides
→ Quiz improvements based on real community feedback
→ Verified customer reviews and community ratings
→ A subscription model for daily users who want set-and-forget hydration

We want Drink SALTD to be the first place Australians go when they have a question about hydration. Not just the first place they shop.

Take the Hydration Quiz →